Richard Ginori launches an e-commerce flagship on Secoo

Casa & Design

Richard Ginori, the ultimate expression of Italian excellence in the high-quality artistic manufacture of porcelain, announces its partnership with Secoo, Asia’s leading integrated online and offline luxury platform. Richard Ginori will open an online store on Secoo as an exclusive online cooperation for the Chinese market.

Through this cooperation, Richard Ginori’s customers will be able to buy a wide range of elegant products directly from Secoo and may also elect to shop online and collect the product from Secoo offline experience centers in 9 major Chinese cities. This diversified offering at a premium level gives customers much more than purely a purchasing channel.

Secoo is at the forefront in creating a trend for the future development of luxury e-commerce by providing a distinct and unique offering to its customers. Secoo additionally provides value added VIP services such personal shopping, bespoke travel and personalized education.

“Trought this partnership with a such important player as Secoo, we take a new step forward in the internationalization of Richard Ginori” said Giovanni Giunchedi, Chairman and CEO of Richard Ginori. This cooperation for the Chinese market perfectly fits our online strategy, following the launch our new corporate website, integrated with a new e-shop channel, as well as an overall redefinition of all our social profiles. Our aim now is being able to dialogue on daily basis with our many international clients and to reach all the other customers in the world that we could not otherwise conquer.”

The Founder and CEO of Secoo, Li Rixue said: “The entry of Richard Ginori carried out our business strategy of further tapping into China’s robust luxury consumer market demand. With our consistent focus on both the diversity and quality of the products and services that we offer to our customers, we are confident that we are well positioned to capture emerging opportunities driven by the consumption upgrade in China and unlock values to our customers. With China’s robust luxury consumer market demand, Secoo devotes to leveraging both online and offline capabilities to build a premium lifestyle platform to maximize Secoo’s coverage to better serve its customers.”

About Richard Ginori

With a rich tradition and history spanning more than 280 years, Richard Ginori is the epitome of Italian excellence in the artistic manufacture of premium-quality porcelain and is recognised worldwide. Part of the Kering Group (since 2013), Richard Ginori has been associated with key figures in the fields of architecture, design and fashion over time and has established itself as an icon of ‘made in Italy’ excellence.

About Secoo

Secoo is China’s largest premium e-commerce platform, as measured by gross merchandise volume in 2016 (according to Frost & Sullivan). Secoo provides customers with an unparalleled selection of authentic luxury products and lifestyle services on the Company’s integrated online and offline shopping platform: comprising, mobile applications and offline experience centers, offering over 300,000 SKUs, covering more than 3,000 global and domestic brands. Supported by the Company’s proprietary database of luxury products, authentication procedures and brand cooperation, Secoo is able to ensure the authenticity and quality of every product offered on its platform. Secoo listed on the US Nasdaq Stock Exchange in September 2017.

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